It's been established that baking is a science, and subject to the laws that govern chemistry, physics and other highly technical stuff. So, it should come as no surprise that temperature matters when it comes to this scientific, yet delicious, endeavor. Have you ever wondered why 350ᵒ F is the magic number when baking cakes and cookies? And why it's so important to make sure your oven temperature is accurate? Knowing how temperature affects your baked goods will help you t

Getting pie crust right every time can be a struggle, even for the most experienced bakers. Perhaps you are asking yourself: what could be so hard about this? Why must I struggle? Well, pie crust can be tricky, that's all. Baking is a science, and you can't deviate too far from the formulas. Here are the most common problems: Your dough is too crumbly. It breaks when you press it in the pan. It shrinks when it bakes. It's pale and underbaked. It's too tough. The bottom is so

Like all markets, the bakery market is ever-evolving. What are people looking for when they go to their local bakery or supermarket, or shop online for baked goods? The answers may surprise you. Baking is big business, with sales approaching $50 billion annually in the U.S. alone. And, targeting the right products to the right consumers is the name of the game. According to former Nielsen marketing executive Todd Hale, as demographics in the U.S. change so, too, do trends in